I think Labour won because of one reason. Farage split the Tory vote. If the Reformers return to the Tory Party (they do a deal to make Farage the PM) then the swing will be totally the other way. Labour need to do the obvious things to win again, like 1) Fix the potholes - Quickly and constantly! 2) Make the NHS & GPs accessible 3) Make sure the voting over 50s are happy next voting day - which will be 1 & 2.